‘Powerade’, the new sports drink from Coca-Cola India Mahendra Singh Dhoni Brand Ambassador

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Coca-Cola India has launched ‘Powerade’, a sports beverage that delivers quick hydration for power athletes and fitness enthusiasts. Powerade will be endorsed by ace cricketer, Mahendra Singh Dhoni. Powerade is also the official sports drink of the ICC Cricket World Cup 2019, owning the athlete training zones and Hydration Break during matches- “Powered by Powerade”.

According to Anoop Manohar, Director– Emerging Categories, Coca-Cola India, “The launch reiterates our strategy to drive growth by expanding our category play and offer consumers more of the beverages they want for every occasion in their lives. As a consumer-centric company, we continuously listen to the consumers, and our research has shown that a growing population of sports and fitness enthusiasts in India are looking for evolved hydration solutions that help them perform better. Powerade is a global sports hydration brand from The Coca-Cola Company’s portfolio which fuels fitness and sports enthusiasts, and helps them push their limits.”

Cricketer Mahendra Singh Dhoni, says, “Sports is at the core of who I am and defines me as a person. Building endurance and reaching the peak performance is an integral part of the game I play. With Powerade now in India, athletes and fitness enthusiasts will be able to fight exhaustion and elevate their performance. I am happy to be associated with a brand that’s been developed with sports scientists to level up our performance. So power on!”

Priced at INR 50/- for 500 ml PET, Powerade comes in refreshing Mountain Blast and Orange surge flavours.The sports drink has been developed alongside sports scientists. With no added sugar, Powerade will be an apt choice of hydration for the calorie conscious consumers.

About Powerade

Powerade is a global brand that delivers hydration and fuels athletes and fitness enthusiasts. Powerade has USD $2 billion annual sales and it is available in 80+ counties.

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