Adding a burst of freshness to Limca, Coca-Cola India has roped in Kiara Advani as the new face for its sparkling beverage in the cloudy lemon segment. Being a relatively fresh face in Bollywood, Kiara will further epitomize Limca’s connect with youthfulness and freshness.
Speaking on her association with Limca, actor Kiara Advani said, “Limca is a beverage that is essentially timeless and known for freshness, and that’s me, zesty and fresh. I am really excited to be the new face for Limca since we share the same core values and personality!”
Shrenik Dasani, Vice President, Sparkling Category at Coca-Cola India & South West Asia, said “Limca has always been India’s favourite thirst quencher, loved for its unique ‘lemoni’ bite and sharp fizz. At the same time, Kiara has a uniquely refreshing personality and is immensely loved by her fans. This makes her the perfect fit for Limca, and we are so pleased to welcome Kiara to the Limca family.”
The company will soon roll out a new advertising campaign featuring Kiara. The actress will also be associated with a range of consumer activations, digital and social media engagements for the brand.
About Coca-Cola India
Coca-Cola India is one of the leading total beverage companies in the country, offering a range of healthy, safe, high quality, and refreshing beverages to consumers. Since its re-entry in 1993, the company has been refreshing consumers with its ‘Beverages for Life’ portfolio, spanning across sparkling, juices, hydration, water, dairy and other segments. Its portfolio includes brands such as Coca-Cola, Coke Zero, Diet Coke, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Fanta, Limca, Sprite, Sprite Zero, Maaza, VIO, Minute Maid juices, smoothie and Vitingo, Georgia tea and coffee, Rimzim, Aquarius and Aquarius Glucocharge, Schweppes, smartwater, Kinley, Bonaqua, Zico, Rani and Barbican. The Company along with its owned bottling operation and bottling partners, through a strong network of over 2.6 million retail outlets, touches lives of millions of consumers, at a rate of more than 500 servings per second. Its brands are amongst the most preferred and most sold beverages in the country – Thums Up and Sprite – being the top two selling sparkling beverages.
The Coca-Cola India system provides direct employment to 25,000 people and indirect employment to more than 150,000 people. Through initiatives like Support My School, VEER, Parivartan, Unnati, AlagKaro, SMS Mission Recycling, and water replenishment structures, Coca-Cola India is contributing in its own small way to building sustainable communities. The company is also investing in ‘Fruit Circular Economy’ initiative, enabling Indian farmers to increase their yield, source pulp and launch fruit-based products.