Bath & Body Works India Makes its Way into the Guinness World RecordsTM at VR Chennai

Business Health

Bath & Body Works expands its second retail footprint at VR Chennai with a ground-breaking record of achieving “Most participants in a perfume relay application” with 274 participants

Chennai, 13th July 2019: Bath & Body Works, one of the world’s leading specialty retailers of fragrant products for bath, body, and home and its exclusive Indian Franchise Partner, Major Brands India achieved a Guinness World RecordsTM Title for “Most participants in a perfume relay application” at VR Chennai on 13th July 2019. Bath and Body Works in association with Major Brands Pvt Ltd. & VR Chennai created the largest fragrance relay with their signature fragrance mists with 274 women participating in the event and creating a fragrance chain.

Actress Hansika Motwani was a part of the attempt as she kicked off the relay with great zeal and excitement. Mr. Swapnil Dangarikar, Official Adjudicator (Guinness Spokesperson) and Mr. Abhishek Bajpai Vice President of Major Brands India Pvt. Ltd were also present to grace the occasion.

Speaking about the event, Mr. Tushar Ved President of Major Brands India Pvt. Ltd said “It is wonderful to have achieved the Guinness World RecordsTM Title in India for Bath and Body Works. We are proud of this achievement and overwhelmed by the response from Chennai. While it was exciting for us to execute this in association with VR Chennai, it’s been even more fulfilling to witness hundreds of women participating in the relay. Bath & Body Works is one of the leading fragrance brands in the world and we look forward to achieving many more milestones in the future”.

Expressing her excitement, Hansika Motwani said, “It was such an honour to create a new Guinness World RecordsTM with Bath and Body Works and that too in my favorite city Chennai. Was fun interacting with my fans who are always there to shower me with their love”

Pankaj Renjhen, COO Virtuous Retail said:

“In our commitment to bring novel experiences to the city, we are partnering with retailers who are equally willing to introduce new formats and experiences for our savvy customers.   Bath & Body works  is a renowned producer of leading fragrances and personal essentials and its addition to VR Chennai is only going to add to the cheer that we see on the faces of our patrons. We are absolutely delighted to have Bath & Body works  be a part of the VR Chennai family”

The event coincided with the opening of the second Bath and Body Works store in South India at VR Chennai. This is the seventh Bath and Body Works store in the country. Hallmark fragrance collections from the brand like Japanese Cherry Blossom and A Thousand Wishes will be available at the store. Having established itself as one of the best and most sought after personal essentials and home fragrance brand, the VR Chennai store will be spread over 1300 sq. feet that will allow customers to explore an extensive array of fragrances for the bath, body, and home. Bath and Body Works has been exclusively launched in India by Major Brands Pvt Ltd, in June 2018.

Globally launched in 1990, the brand’s portfolio today comprises over 200 different fragrances including the iconic Sweet Pea, Japanese Cherry Blossom, A Thousand Wishes, Aromatherapy, Hello beautiful as well as new seasonal releases. At Bath & Body Works, customers are invited to sample luxurious lotions, hand soaps, fragrances and more to discover their favorites. 

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