Chennai, 22nd August 2023: Everyday-luxury label Saundh, inaugurates yet another store in Phoenix MarketcityChennai launched by the co–owners of the franchise Vaibhav Saraf and Nirali Mehta, making it the second store in Chennai within two months. Both stores are unique in their own way and both cater to the extensive fashion-flaired luxury audience. Their earthy tones with subtle work and unique handcrafted details make it ideal for the Chennai audience. Saundh is indeed loved by Chennai. They have always had customers going to their stores and purchasing online as well, and so it was time Saundh came to them.
A luxury everyday-wear label, inspired by the print stories that shape our artistic heritage.
Saundh’s aim is to breathe in the beauty of ancient traditions yet constantly evolve and capture the sensibilities of a global audience. Their collections go beyond seasons and bring out the beauty of modern heritage. They are rooted, evocative, and a feeling of luxury that enthralls the senses. The unique and versatile silhouettes fit every occasion and event.
The second store is launched with Saundh’s Pre-Fall 2023 collection is all things love. It is a hint of romance – a romance with oneself. It encapsulates the excitement of a newly found love, filled with dreams & magic..
The inspiration is surrealism and romanticism, which translated in soft fabrics and abstract prints is the main product language for the most recent collection. The new collection is called Evermore – an autumn chapter that is filled with the beauty of the flower valleys, mystical ponds, and timber houses in sunlit landscapes. A capsule edit that takes you on a romantic journey, exclusive to yourself. Clothes, like the mood, are a hug of warmth. A gentle, joyous pastel love affair dipped in cheery dyes of lavender, emerald, tangerine, and ivory. The key highlight of this collection is that the prints are developed with one of the oldest techniques of tie & dye, but with the industrial scrape waste that gets transformed into beautiful abstract print stories.
Known for a burst of colors, it is the first time that Saundh is experimenting with pastel tones. Silks are replaced with light georgettes and breathable kinds of cotton with hints of shimmer in romantic shades. One can see different kinds of jackets including light open jackets, constructed blazers, and long sheer overlays. The collection features all the signature silhouettes of one-shoulder dresses, classic tunics, co-ord sets, and sarees.