WayCool turns heads with largest pavilion at Asia Fruit Logistica 2022 global convention in Bangkok

Chennai, 16 November, 2022: Charting India on the global grandstand, Waycool FoodsIndia’s leading food and agri-tech platform, pavilioned at the Asia Food Logistica 2022, in Bangkok today. Inspired by the banyan tree, Indian carvings and true-color themed pavilion personified the Indian culture and value system that WayCool has imbibed. With the most comprehensive tech stack in food, WayCool showcased its robust supply chain, armed by its bouquet of brands – L’exotique, Dezi Fresh, Censa and SV Agri.

Asia Fruit Logistica 2022, is Asia’s number one international trade show for fresh fruits and vegetables. It comprises the cumulative fresh produce industry value chain along with service support companies, as well as the latest, innovative products and ideas. The platform also presents a unique opportunity to develop new business, build quality networks and gain a plethora of information about the current market while emphasizing on shared origins, values, and technical solutions of diverse brands.

Commenting on the occasion, Mr. Karthik Jayaraman, Co-Founder & Managing Director, Waycool Foods, said, “As India’s largest food and Agritech platform, we are extremely delighted to present India’s strength to address global food security concerns, as well as build strategic partnership to help global food companies get inroads to massive Indian consumer market. It was also an opportunity for the global food ecosystem players to witness WayCool’s efforts, tech, along with the impact our brands have created. Integrating physical and digital worlds through our business model, we strive to create a dynamically sustainable change in the ways food is procured and distributed by leveraging the power of technology. This platform is key to India and our company’s visibility in the global arena, and we are certain that the venture will further drive foreign investments to our country and help scale the food industry whilst cementing our presence overseas as well.”

Elaborating on the design of WayCool’s India themed Pavillion, Mr. Jayesh Shinde – Head, Corporate Communications, WayCool Foods said “Much like the tree of life, WayCool too has been extending its branches, and going deeper into the value chain on the back of a robust end-end technology platform, a facet that has been perfectly woven into the design. The pavilion that was the largest at the event, turned thousands of heads over the course of the three-day event. India has transformed itself, in the last 75 years, from borrowers to aiders, from tech takers to tech innovators, from food starved nation to a food surplus nation and much more. The WayCool pavilion, themed #IndiaForTheWorld, exuded the tech prowess, and massive opportunity that India holds and offers. With this massive display and appreciation flowing from across the world, we pay our homage to Late. Mr. Bharath Soman who designed this Pavillion”.

Inviting over 10,000 quality buyers and trade visitors from around 70 countries, and more than 420 exhibitors from 42 countries, the convention witnessed the company’s immense potential in harnessing AI, machine learning and robotics to redefine the journey of food from soil to sale.

About WayCool: WayCool Foods is India’s leading food and agri-tech platform. Focusing on food development and distribution, the company leverages innovative technology to scale and operate a complex supply chain from soil to sale. Through its farmer engagement program – Outgrow, the company works closely with 200k farmers. WayCool operates a full stack, broadline product range across multiple channels and categories such as fresh produce, staples, and dairy, serving over 1,25,000 clients in the general trade, modern trade, and food services space. WayCool’s consumer brands basket consists of Madhuram, Kitchenji, L’exotique, Dezi Fresh and Freshey’s.

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