Walkaroo Ropes in Bollywood Superstar Ajay Devgn as its Brand Ambassador
Chennai, October:
16th Book of Saha Nathan “Adangatha manathai jeyipadhu eppadi?” is released in Chennai along with the launch of new music channel in YouTube called “Saha Music Tamil America” based out of Seattle, USA.
Setting a lifetime mission to outreach least 90 million people with his life science program, Saha Nathan says “Book reading has a higher impact even amidst the boom of social media” while releasing his 16th Book “Adangatha manathai jeyipadhu eppadi?” today at Checkers hotel, in Guindy Chennai.
In this event, two more books will be released today; 1) “En vazhvin suvaiyana suvadugal” by Sellathai Nathan, 2) “Sindhanaikkul sila sitharalgal” by Dr. Meenakshi Paramasivan followed by an audio launch (single) of Saha Music Tamil America.
Saha Music Tamil America is co-founded by Seattle Siva and is the only Tamil music channel operating out of U.S.A. Seattle Siva who works for Amazon.com in USA is one of my best friends of Saha and owns S3 Productions company that produces independent single songs. Overall, Saha channel is reserved to produce only value adding music rather than sloppy entertaining songs with meaningless lyrics. “The response to this music channel has been gradual and I believe a steady growth in subscription similar to SahaTV (which has 174k subscribers now) over the long run. Similar faith that we had while launching Saha TV Tamil America has given us more than 1.74 Lakhs subscribers and a prestigious goodwill.” – Saha Nathan says, proudly.
“A beautiful song about fishermen’s life in Tamilnadu, especially Rameshwaram is set to be launched in the Saha Music Tamil America. This song shall give hopes, and provide moral support to the fishermen community and get the attention of the masses as it expresses the agony in our fishermen’s daily life” adds Saha Nathan. For more details visit www.sahanathan.com.
The community FM channel “Kadal Osai” operating in Pamban island (https://www.facebook.com/kadalosaifm/) is partnering with Saha Music Tamil America (https://www.youtube.com/c/SahaTVTamilAmerica/videos) in taking the message from the song to the fishermen communities living in coastal areas of Tamil Nadu.
Being a senior IT leader for Vee Technologies, Saha Nathan has made a significant achievement in writing too. For the past 25 years he has authored 16 books, 1000+ articles on mind, body and soul integration. His book “Customer Relationship Management” has been acknowledged as a part of the syllabus in 10 Indian Universities. He is also a renowned public speaker and Siddha lifestyle.
The event in association with Manimekalai prasuram, Swedeshi Boutique, Kadal Osai FM and Madhimugam TV presents special appreciation awards to playback singers such as Saindhavi GV Prakash, Mohammad Aslam, Mukesh Mohamed, Super singer Srinisha Jayaseelan and few more in the presence of honorable chief guests Music Director Kalaimamani Thiru. Gangai Amaran, Renowned writer Kalaimamani Thiru. Lena Tamilvanan and Thiru. ‘pocket novel’ Asokan.
~ Brand set to unveil a series of interesting TV commercials featuring the actor in three new avatars ~
Chennai,October 7, 2022: Walkaroo, India’s leading footwear brand, today announced Bollywood’s most popular actor, Ajay Devgn as its Brand Ambassador. The announcement comes at a time when the brand has launched over 200+ designs for the festive season for Men, Women and Kids.
Conceptualized and executed by Havas Creative Group India, the campaign includes three films where Ajay Devgn spreads Walkaroo’s brand message in three different imagined locations – the Moon, a Mafia Den and Emperor Vakbar’s Court. Backed by crisp scripts and attractive visuals, the three films focus on the brand theme ‘Walk with Walkaroo’. The TVC is set to hit the screens from 4th October, Wednesday and will be live across digital platforms.
Commenting on the association VKC Noushad, Managing Director, Walkaroo International Pvt Ltd said, “We are happy to have India’s iconic film star – Ajay Devgn as our new brand ambassador. He shares a lot of synergy in values with the brand and enjoys a high level of popularity and credibility. We believe that this association will help us connect with consumers across all segments and will further strengthen the brand presence esp in tier II & III cities of North & West markets.”
Speaking about the campaign, Bobby Pawar, Chairman & Chief Creative Office, Havas Group India said, “Walkaroo was making a departure from ‘restless’ and wanted to promote walking, albeit with a dollop of humour. So in typical Havas meaningful style, we decided to ‘step on it’ and take you to places you haven’t been before (watch the ad to know what we mean). Walking is said to be good for your health and in my books, so is laughter. And this campaign has oodles of both”.
About Walkaroo: Walkaroo, a homegrown brand, was launched in the year 2012. Walkaroo introduced sports sandals at Rs 499 and was a pioneer to set a trend of aspirational products at affordable price ranges in the footwear segment. The brand grew its portfolio with more additions that included flip flops, sports shoes, and half shoes, for men and women. It has sub-brands, Walkaroo and Blue Tyga, to cater to consumers across age groups. During the financial year 21-22 Walkaroo recorded a turnover of over Rs 1800 crore. The brand has a pan-Indian presence through over 750 dealers and reaches out to customers through over 1.5+ lakh retail outlets. The brand also works towards sustainable initiatives, like renewable energy, water recycling, and afforestation at most of its manufacturing locations.
