TVS Credit engages with retailers across four states through its ‘Retailer Connect’ marketing activation

Spreading awareness about Retailer Loans through an on-ground campaign in the states of Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana

Chennai, Tamil Nadu, 13 July 2022: India’s leading and fastest-growing financial services provider, TVS Credit, recently kicked its ‘Retailer Connect’ marketing activation to spread awareness about its Retailer Loan offerings such as working capital loans, unsecured business loans, and stock purchase financing to help meet requirements of small and medium-size retailers.

While the local retail sector has been growing steadily over the last few years, it remains underserved. To unlock its true potential, NBFCs can play an essential role in bridging the gap by providing access to easy credit. TVS Credit offers financial solutions that give retailers better control over their working capital and flexibility on their inventory.

“At TVS Credit, we remain committed to the goal of empowering customers with timely and affordable credit to bring their aspirations alive. Our Retailer Connect programme is conceptualised with this goal: to help small retailers scale their business. Over the next few weeks, we aim to connect with over 1,00,000 retailers across four states through this programme.”, said Mr. Charandeep Singh, Head – Marketing & CRM, TVS Credit.

Suresh Kumar, Proprietor – Subash Store, Chennai, said, “Together with my father, I have been running a general provision store for the last 40 years. To meet our working capital requirements, we approached several banks but couldn’t get a loan for want of many documents. At that time, we were suggested TVS Credit by one of our distributors. Following this, we shared our requirement with the TVS Credit representative, who helped us get the loan without much hassle and lengthy documentation. I will definitely recommend TVS Credit loans to my friends and family circle.”

The campaign is currently live across Tamil Nadu, Karnataka, Andhra Pradesh, and Telangana, covering several towns in these states. The team is reaching out to retailers through road shows and market storming activities while sharing the retailer loan offerings that could help them scale their business. The other loan offering of TVS Credit include Two-Wheeler Loans, Used Car Loans, Tractor Loans, Used Commercial Vehicle Loans, Business Loans, Consumer Loans and Personal Loans.