Buds & Berries Expands Online Portfolio with the Launch of D2C Platform
Chennai, 12 May, 2022: CavinKare’s digital first Personal Care Brand – Buds & Berries revealed an exclusive platform to offer consumers an indulgent experience. The consumers can now access the entire range of Body Care, Skin Care and Hair Care products brought together by handpicked exotic garden-inspired ingredients. Aligning with the demands of new-age women, Buds & Berries is a clean beauty, dermatologically tested brand which uses only allergen free IFRA certified fragrances. Buds & Berries mobile and desktop compatible platform provides customized offers with a seamless navigating experience- https://www.budsandberries.in/
Currently listed on top e-commerce portals like Amazon, Myntra and Flipkart, Buds & Berries, which brings together fine ingredients fresh from nature, is expanding its online presence to leverage the brand presence and to reach out to a wider audience. The brand will be live on Nykaa in a month and also has plans to enter into other leading e-commerce portals this financial year. Providing a platform where the user can understand and know the brand better, the platform offers informative blogs and personalized content for the users to know more about the ingredients, personal care and hair and skin related concerns.
Commenting about the launch, Mr. Amlan Pati, Marketing Head – Digital & E-Commerce, CavinKare, said, “Buds & Berries has already won users’ hearts and received category best reviews and ratings. We have also been among the fastest growing brands in the personal care category on Amazon. Many of our SKUs have stormed into the top 100 bestsellers in their respective categories in this short duration. We now want to expand and cater a much larger section of the consumer base; this is where our platform will play an important role. It will offer more customized solutions to user issues and will help us develop a community of like-minded users who share common interests with our purpose of promoting self-love amidst today’s hectic lifestyle.
Adding on to this, Ms. Amudhavalli Ranganathan, Director, E-commerce & Special Initiatives, CavinKare, said, “D2C is a fast-evolving landscape with new launches and developments each day of the month. It was time for the brand to go D2C in true meaning and establish a deeper connection with its audience. This will allow us to develop new skill sets required to win in an online space which is in line with our corporate strategy CavinKare 2.0 of having 25% of our topline from ecommerce by next 5 years”.
The platformis running a launch offer of face free sheet mask worth INR 150 on all orders above INR 399. Buds & Berries offers face sheet masks in three variants: Cucumber and Green Apple, Tender Coconut Water and Bulgarian Rose. The platform also has COD option enabled.
Buds & Berries Website: https://www.budsandberries.in/
CavinKare is a diversified FMCG major with business interest in personal care, professional care, dairy, snacks, foods, beverages & salons. The brand portfolio consists of Shampoos (CHIK, Meera, Karthika and Nyle), Hair Wash Powders (Meera & Karthika), Coconut Oil (Meera), Fairness creams (Fairever), Deodorant; Talc (Spinz), Pickles; Snacks (Ruchi, Chinni’s; Garden), Hair Colours (Indica), Retail Salon Products (Raaga Professional), Beverages (Maa), Dairy (Cavin’s), and Beauty Salons (Green Trends & Limelite). Under some of its key personal care brands, CavinKare also offers hand sanitizers and liquid soaps. Most of the brands are clear winners in their respective product categories. A dedicated R & D center equipped with the latest equipment and technologies constantly supports the divisions in their endeavor. CavinKare has achieved significant milestones and a competitive edge with sound understanding of mass marketing dynamics and has established a firm foothold in the national market. CavinKare’s success is based on it being firmly grounded to its corporate mission ‘We shall grow significantly better than the industry by fostering innovation and building preferred brands, through passionate and delighted employees.